Who we are

At Firm Foundation, our family is centered on the firm foundation of Jesus Christ. He shapes everything we do.

Our journey began when we grew frustrated with the lack of truly clean, affordable cosmetic products that actually worked. We started by creating our own deodorant, and it quickly became our flagship product—one we use and love every day, with no intention of returning to anything else on the market.

What sets us apart is our commitment to providing high-quality, non-industrial products that bless you and your family. At Firm Foundation, we’ve taken a different approach: We formulate with premium ingredients, replace industrial chemical preservatives with gentle botanical alternatives, and focus on minimal, clean, safe components that truly deliver results.

As our family develops and personally tests new products, we will offer them to the public in the hope they will bless your family too.

1 Corinthians 3:11 “For no other foundation can anyone lay than that which is laid, which is Jesus Christ.”